Archive for the 'Website and Blog Design' Category

Mar 14 2013

Google Keyword Tool, Keywords and Internet Marketing

Marketing helps us bring our ideas, products and services to the right people. We don’t want to market to the world, only the people who may need what we offer.

In internet marketing, keywords may be the most important concept to understand.
Keywords can be understood by simply separating the two words used to construct the concept: key and words.

Keywords are the words we use over and over to attract people to our website logs or blogs. Whether you are selling products or services, there are descriptive words you and the world use.

If the words you use are different from the rest of the world, you are wasting your time writing on your blog.

The google “keyword tool” is a great way to determine what words are being used to search for whatever it is you sell or want people to know about.

Click here to go to the keyword tool, follow the simple instructions, and you will see if the keywords you think are “really cool” are helping you at all. I just used the tool for a friend who I am helping improve his internet marketing and found his keywords are not helping at all.

We often think our own ideas are great, but if we want others to find us, we have to find the best KEYwords to use.

Also, we have to use these keywords in a website log or blog, so that the search engines will find us when they go searching for those keywords people are using to search for products, ideas or services.

To understand why website logs or blogs are better than traditional websites for marketing, click here.

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Dec 23 2011

Victory for lllinois Bloggers Further Legitimizes the Right of Free Speech to Blogs

In his website article, “Victory for Bloggers: Illinois Blog Wins Lawsuit”, Warner Todd Huston, reports:

“In a good sign for blogger free speech, a lawsuit against a high profile conservative blog in Illinois has just been tossed out. A political contributor brought the lawsuit over a story about property tax reassessments and political contributions. This is a victory for free political speech as well as a victory for the status of blogs in the world of “journalism.”

So, more evidence and close to home for all those Illinois bloggers who are reporting on controversial topics. They have the same protection as mainstream journalists.

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Mar 18 2011

Internet Marketing for Psychotherapists: Blogs and Keywords

Two important internet marketing issues for therapists doing counseling for individuals and couples in Chicago and elsewhere are as follows:

1) the preference for blogs by search engines which I describe in my post on the marketing advantages of using blogs instead of traditional websites.

and 2) use of keywords.

Search engines are getting more sophisticated and can tell when someone is deliberately overusing a keyword, and may penalize the site. However, when we write multiple posts with information about psychotherapy and related issues, search engines begin to like our sites.

In my work helping therapists here in Chicago, I find therapists using a lot of creative titles and URLs, but not ones often searched on the internet.

After I introduce them to the “keyword tool”, they can see immediately, their blog or website name may be so cool, no one has heard of it and there are few or no searches including any of their names.

Here is the link to the free Google “keyword tool” for you to see how it works:

Just type in KEYwords from your website name, or other important terms you use and see how many total and local monthly searches there are for those terms.

Obviously, the posts I write about couples counseling use that term frequently. If you have many posts, the term is going to used enough to attract search engines.

I just checked and couples counseling gets 246,000 local searches every month. So, yes, it’s a good keyword to use.

If you have someone else managing your site, you may have problems maximizing your visibility on the internet.

It’s always a good idea to search for your site using different searches to see what keywords are the most helpful

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Oct 05 2008

Psychotherapy blogs: What are the similarities and differences between traditional websites and website logs or blogs, as they are commonly known?

I am often asked why I have a psychotherapy blog instead of a traditional website. I love to write is what I usually say, but there are more technical reasons which I discuss below.
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