Archive for the 'Blogs vs Traditional Websites' Category

Mar 14 2013

Google Keyword Tool, Keywords and Internet Marketing

Marketing helps us bring our ideas, products and services to the right people. We don’t want to market to the world, only the people who may need what we offer.

In internet marketing, keywords may be the most important concept to understand.
Keywords can be understood by simply separating the two words used to construct the concept: key and words.

Keywords are the words we use over and over to attract people to our website logs or blogs. Whether you are selling products or services, there are descriptive words you and the world use.

If the words you use are different from the rest of the world, you are wasting your time writing on your blog.

The google “keyword tool” is a great way to determine what words are being used to search for whatever it is you sell or want people to know about.

Click here to go to the keyword tool, follow the simple instructions, and you will see if the keywords you think are “really cool” are helping you at all. I just used the tool for a friend who I am helping improve his internet marketing and found his keywords are not helping at all.

We often think our own ideas are great, but if we want others to find us, we have to find the best KEYwords to use.

Also, we have to use these keywords in a website log or blog, so that the search engines will find us when they go searching for those keywords people are using to search for products, ideas or services.

To understand why website logs or blogs are better than traditional websites for marketing, click here.

Comments Off on Google Keyword Tool, Keywords and Internet Marketing

Oct 05 2008

Psychotherapy blogs: What are the similarities and differences between traditional websites and website logs or blogs, as they are commonly known?

I am often asked why I have a psychotherapy blog instead of a traditional website. I love to write is what I usually say, but there are more technical reasons which I discuss below.
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